Question: As a consultant you are reporting to a large scale manufacturing business (with factories in Singapore and/or internationally. You are asked to provide a report detailing findings from the economic literature on the effectiveness of signalling techniques in generating improved business outcomes. How effective signalling benefit the organisation? Considering the cost of signalling techniques used by the firm, in what ways it is better off than the firms who do not signal? Recommend at least two techniques by which you think that the firm can improve its signalling outcome. Requirements: The introduction should include the introduction of the manufacturing company that students are choosing to work on. In the body of the essay they should include brief discussion on the different signalling approaches that has been covered in the module and should put research effort to find different signalling approaches from economic literature and in business. They need to put some research effort to find the signalling approach/es practiced in the business they have chosen. Then they are required to include the effectiveness of those approaches in the particular business/organisation in question. The aim of the project is to check their ability to link the signalling techniques that has been covered in the module with the real world. The discussion should give a clear understanding of the usefulness of the signalling. In the conclusion part they can include the recommended techniques that they think would benefit the organisation in question.The recommended number of techniques should be between 2 to 4. An “approach’ should answer the following questions: 1. What is the firm signaling? 2. Why is it signaling it? 3. To whom is it signaling? 4. How is it signaling it? Yes it is right that the signalling is applicable to any internal or external customers, shareholders, prospective employees and so on. However as we have focused on human capitals in our module we should expect our students to include self-selection, pay, incentives etc. as the signalling approaches in this assignment.
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